{"id":4195,"date":"2017-04-06T16:55:23","date_gmt":"2017-04-06T16:55:23","guid":{"rendered":"http:\/\/tellmewow.com\/blog\/?p=4195"},"modified":"2017-04-07T08:14:56","modified_gmt":"2017-04-07T08:14:56","slug":"curso-introduccion-al-app-marketing","status":"publish","type":"post","link":"https:\/\/tellmewow.com\/blog\/curso-introduccion-al-app-marketing\/","title":{"rendered":"Curso introducci\u00f3n al App Marketing"},"content":{"rendered":"<p>Los pr\u00f3ximos d\u00edas 17 y 18 de mayo impartiremos un curso de <strong>introducci\u00f3n al App Marketing<\/strong> con el que intentaremos poner sobre la mesa las bases de aquellas cuestiones que creemos son vitales a la hora de afrontar un proyecto app. Hablaremos de la fase de <strong>conceptualizaci\u00f3n<\/strong>, la <strong>ejecuci\u00f3n<\/strong>, la <strong>promoci\u00f3n<\/strong> y la <strong>monetizaci\u00f3n<\/strong>.<\/p>\n<p>Con este taller buscamos aportar una visi\u00f3n mucho m\u00e1s global que la mera <strong>promoci\u00f3n de apps<\/strong>, que en muchos casos llega condicionada por la falta de informaci\u00f3n sobre la l\u00f3gica de mercado durante las fases iniciales del proyecto. Os dejamos el esquema del taller y el enlace para poder inscribirse.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-medium\" src=\"https:\/\/tellmewow.com\/images\/servicios\/app-marketing.jpg\" alt=\"App Marketing Curso SPRI\" width=\"1258\" height=\"695\" \/><\/p>\n<ul>\n<li>Introducci\u00f3n: estado del mercado de las aplicaciones m\u00f3viles.<\/li>\n<li>Modelos de negocio para las apps.<\/li>\n<li>L\u00f3gicas de mercado: App Store y Google Play.<\/li>\n<li>Definici\u00f3n del proyecto y decisiones de marketing previas al desarrollo.<\/li>\n<li>Usabilidad, dise\u00f1o de apps y bocetado.<\/li>\n<li>Herramientas de marketing y funcionalidades necesarias y sus modelos<\/li>\n<li>Adquisici\u00f3n de usuarios incentivada: modelos promocionales<\/li>\n<li>ASO. Optimizaci\u00f3n para el posicionamiento org\u00e1nico de apps<\/li>\n<li>Retenci\u00f3n de usuarios<\/li>\n<li>Monetizaci\u00f3n de aplicaciones a trav\u00e9s de IAP y publicidad<\/li>\n<\/ul>\n<p>Las inscripciones est\u00e1n abiertas en la <a href=\"http:\/\/www.spri.eus\/euskadinnova\/es\/enpresa-digitala\/agenda\/marketing-creacion-promocion-monetizacion-desde-perspectiva-negocio\/12964.aspx\">web de la SPRI<\/a>. \u00a1Os esperamos!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los pr\u00f3ximos d\u00edas 17 y 18 de mayo impartiremos un curso de introducci\u00f3n al App Marketing con el que intentaremos poner sobre la mesa las bases de aquellas cuestiones que creemos son vitales a la hora de afrontar un proyecto app. Hablaremos de la fase de conceptualizaci\u00f3n, la ejecuci\u00f3n, la promoci\u00f3n y la monetizaci\u00f3n. Con &hellip; <a href=\"https:\/\/tellmewow.com\/blog\/curso-introduccion-al-app-marketing\/\" class=\"more-link\">Contin\u00faa leyendo <span class=\"screen-reader-text\">Curso introducci\u00f3n al App Marketing<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10,4],"tags":[64,58,40,13,65,3,63],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>App Marketing formaci\u00f3n en Euskadi curso b\u00e1sico - Tellmewow<\/title>\n<meta name=\"description\" content=\"Curso de introducci\u00f3n al App Marketing para concretar las bases de aquellas cuestiones que creemos son vitales a la hora de afrontar un proyecto aplicaci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tellmewow.com\/blog\/curso-introduccion-al-app-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Curso App Marketing - 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