{"id":4145,"date":"2017-03-03T11:49:28","date_gmt":"2017-03-03T11:49:28","guid":{"rendered":"http:\/\/tellmewow.com\/blog\/?p=4145"},"modified":"2017-03-03T12:16:18","modified_gmt":"2017-03-03T12:16:18","slug":"clickbait","status":"publish","type":"post","link":"https:\/\/tellmewow.com\/blog\/clickbait\/","title":{"rendered":"Resumen del primer Marketing Talks: Clickbait: \u00bfmerecen la pena los titulares \u00abcebo\u00bb?"},"content":{"rendered":"<p>Este mi\u00e9rcoles tuvo lugar la <strong>primera jornada de <a href=\"http:\/\/tellmewow.com\/blog\/primera-edicion-marketing-talks\/\">Marketing Talks<\/a> <\/strong>organizado por Tellmewow, donde nos reunimos m\u00e1s de 30 personas para hablar sobre el <strong>clickbait<\/strong>, con dos profesionales de la comunicaci\u00f3n digital: <strong>Lontzo Sainz<\/strong> <a href=\"https:\/\/twitter.com\/lontzo?lang=es\">(@lontzo)<\/a> y <strong>Lorena Fern\u00e1ndez<\/strong> <a href=\"https:\/\/twitter.com\/loretahur?lang=es\">(@loretahur)<\/a>. Aunque finalmente Laura Buj\u00e1n no pudo asistir, los dos basauritarras tuvieron un di\u00e1logo muy din\u00e1mico, similar al del formato Chester: Lorena trajo preparada una serie de preguntas con el objetivo de sacarle los colores a Lontzo, el cual se supo defender muy bien.<\/p>\n<p>En este primer encuentro se debati\u00f3 si realmente merece la pena<strong> el uso de titulares \u201ccebo\u201d<\/strong> en los medios digitales, pr\u00e1ctica conocida como \u2018clickbait\u2019, y llegamos a la conclusi\u00f3n de que, aunque es preferible no abusar de su uso para no da\u00f1ar nuestra imagen, hoy en d\u00eda se han convertido en un recurso muy eficaz para conseguir visualizaciones de los contenidos en medios y redes sociales. Porque, aunque Google ajust\u00f3 su algoritmo hace ya un tiempo para premiar mejor los sitios con contenido de calidad, esto todav\u00eda est\u00e1 lejos de cambiar.<\/p>\n<p>Lo cierto es que, como bien expon\u00edan algunos asistentes, esto puede llegar a ser extremadamente injusto, ya que muchas veces un buen contenido no aparece en los resultados de b\u00fasqueda simplemente porque el titular no atrae muchos clics.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-4147 size-large\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/FullSizeRender-1024x768.jpg\" alt=\"Primer Marketing Talk Clickbait - Tellmewow\" width=\"650\" height=\"488\" srcset=\"https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/FullSizeRender-1024x768.jpg 1024w, https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/FullSizeRender-300x225.jpg 300w, https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/FullSizeRender-768x576.jpg 768w, https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/FullSizeRender.jpg 1599w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>El propio Lontzo, desde su propia experiencia en EiTB, no ve viable esta pr\u00e1ctica, pero entiende la necesidad que tienen los medios de utilizar titulares con gancho para llamar la atenci\u00f3n de los lectores y as\u00ed poder seguir ofreciendo, de forma complementaria, otro tipo de noticias con mayor profundidad informativa.<\/p>\n<p>Queremos dar las gracias a todos los que asistieron ayer a nuestro primer Marketing Talks y sobre todo a Lorena y Lontzo por haber creado un debate tan cautivador. Las aportaciones de los asistentes tambi\u00e9n fueron de gran inter\u00e9s y estamos muy contentos con el debate que se cre\u00f3. Fue un placer volver a encontrarnos con compa\u00f1eros y conocer gente nueva.<\/p>\n<p>Este es el primer evento de lo que esperamos que sea una larga serie, as\u00ed que aquellos que no pudisteis asistir, no os preocup\u00e9is, pronto volveremos con m\u00e1s.<br \/>\n<img loading=\"lazy\" class=\"aligncenter wp-image-4146 size-large\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/IMG_0787-1024x768.jpg\" alt=\"Primer Marketing Talk Clickbait - Tellmewow\" width=\"650\" height=\"488\" srcset=\"https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/IMG_0787-1024x768.jpg 1024w, https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/IMG_0787-300x225.jpg 300w, https:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/IMG_0787-768x576.jpg 768w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este mi\u00e9rcoles tuvo lugar la primera jornada de Marketing Talks organizado por Tellmewow, donde nos reunimos m\u00e1s de 30 personas para hablar sobre el clickbait, con dos profesionales de la comunicaci\u00f3n digital: Lontzo Sainz (@lontzo) y Lorena Fern\u00e1ndez (@loretahur). Aunque finalmente Laura Buj\u00e1n no pudo asistir, los dos basauritarras tuvieron un di\u00e1logo muy din\u00e1mico, similar &hellip; <a href=\"https:\/\/tellmewow.com\/blog\/clickbait\/\" class=\"more-link\">Contin\u00faa leyendo <span class=\"screen-reader-text\">Resumen del primer Marketing Talks: Clickbait: \u00bfmerecen la pena los titulares \u00abcebo\u00bb?<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,52,4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primera edici\u00f3n de Marketing Talks: Clickbait - Tellmewow<\/title>\n<meta name=\"description\" content=\"Este mi\u00e9rcoles tuvo lugar la primera jornada de Marketing Talks organizado por Tellmewow sobre el clickbait o los &quot;titulares cebo&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tellmewow.com\/blog\/clickbait\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primera edici\u00f3n de Marketing Talks: Clickbait - Tellmewow\" \/>\n<meta property=\"og:description\" content=\"Este mi\u00e9rcoles tuvo lugar la primera jornada de Marketing Talks organizado por Tellmewow sobre el clickbait o los &quot;titulares cebo&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/tellmewow.com\/blog\/clickbait\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Tellmewow\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-03T11:49:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-03T12:16:18+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/FullSizeRender-1024x768.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:title\" content=\"Resumen del primer #MarketingTalks\" \/>\n<meta name=\"twitter:description\" content=\"Clickbait: \u00bfmerece la pena el uso de titulares &quot;cebo&quot;?\" \/>\n<meta name=\"twitter:image\" content=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2017\/03\/IMG_0787.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Isabel Li\u00e9bana\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tellmewow.com\/blog\/#website\",\"url\":\"https:\/\/tellmewow.com\/blog\/\",\"name\":\"Blog de Tellmewow\",\"description\":\"Estudio de videojuegos y apps en Bilbao\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tellmewow.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/tellmewow.com\/blog\/clickbait\/#primaryimage\",\"inLanguage\":\"es\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/tellmewow.com\/blog\/clickbait\/#webpage\",\"url\":\"https:\/\/tellmewow.com\/blog\/clickbait\/\",\"name\":\"Primera edici\\u00f3n de Marketing Talks: Clickbait - 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