{"id":4048,"date":"2016-10-31T12:04:34","date_gmt":"2016-10-31T12:04:34","guid":{"rendered":"http:\/\/tellmewow.com\/?p=4048"},"modified":"2017-02-28T14:37:54","modified_gmt":"2017-02-28T14:37:54","slug":"google-data-studio-360","status":"publish","type":"post","link":"https:\/\/tellmewow.com\/blog\/google-data-studio-360\/","title":{"rendered":"Visualizaci\u00f3n de datos con Google Data Studio 360"},"content":{"rendered":"

La semana pasada asist\u00edamos al taller sobre Google Data Studio<\/a>, impartido por I\u00f1aki Gorostiza<\/a> y Asier Barainca<\/a> en Bilbao. Apenas lleva 3 semanas en su versi\u00f3n beta, as\u00ed que, de momento, las funcionalidades son limitadas, pero la verdad es que nos pareci\u00f3 una herramienta muy interesante para los que nos dedicamos al sector del marketing digital.<\/span><\/p>\n

Google Data Studio est\u00e1 integrado en la plataforma cloud de\u00a0Google Analytics 360 Suite<\/a>\u00a0y\u00a0se podr\u00eda definir como una herramienta de visualizaci\u00f3n de datos para crear informes, capaz de conectar de forma sencilla diferentes fuentes de informaci\u00f3n.<\/strong><\/span><\/p>\n

Ofrece una interfaz donde se muestran y se cruzan datos que provienen de herramientas como Google Analytics, Youtube Analytics, Adwords, Hojas de c\u00e1lculo de Google, BigQuery o bases de datos MySQL, entre otras. Estos datos son mostrados a trav\u00e9s de widgets y gr\u00e1ficos que facilitan la visualizaci\u00f3n de datos cruzados.<\/strong><\/span><\/p>\n

Estos son algunos ejemplos de dashboards que podemos crear:<\/p>\n

\"adwords
Visualizaci\u00f3n de datos de Google Adwords<\/figcaption><\/figure>\n

 <\/p>\n

\"ecommerce
Dashboard ejemplo para comercio electr\u00f3nico<\/figcaption><\/figure>\n

 <\/p>\n

\"website
Dashboard de anal\u00edtica web<\/figcaption><\/figure>\n

 <\/p>\n

Compartir los informes creados<\/strong><\/h3>\n

En cuanto a los tipos de roles de usuarios<\/strong>, la herramienta permite dar diferentes permisos para que puedan acceder y manipular la informaci\u00f3n:<\/span><\/p>\n

-Visualizar (el usuario podr\u00e1 ver los informes creados).<\/span><\/p>\n

-Editar (el usuario podr\u00e1 a\u00f1adir y borrar datos de ese informe).<\/span><\/p>\n

La forma de compartir informes es similar a la de Google Drive. \u00a0De hecho, todos los informes que creemos, estar\u00e1n disponibles en nuestra carpeta de Drive<\/strong>. De esta forma, podr\u00edamos crear una carpeta en Drive con varios informes y dar acceso a usuarios desde esa\u00a0carpeta.<\/span><\/p>\n

Si hablamos\u00a0de los servicios integrados, Google Data Studio todav\u00eda tiene muchas carencias\u00a0pero esperamos\u00a0que vayan\u00a0a\u00f1adi\u00e9ndose m\u00e1s funcionalidades y servicios\u00a0as\u00ed como la opci\u00f3n de mostrar\u00a0datos real time. <\/em>De todas formas, lo que est\u00e1 claro es que, para los profesionales, usuarios de servicios de Google, es una buena forma de\u00a0obtener\u00a0datos cruzados de forma sencilla y muy visual. Veremos c\u00f3mo va evolucionando.<\/span><\/p>\n

Si quieres probarla ya, accede a Google Studio<\/a> y crea tus primeros informes (la versi\u00f3n gratuita permite hasta 5). El panel te proporciona tutoriales en formato v\u00eddeo para aprender a usarla.\u00a0<\/span><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

La semana pasada asist\u00edamos al taller sobre Google Data Studio, impartido por I\u00f1aki Gorostiza y Asier Barainca en Bilbao. Apenas lleva 3 semanas en su versi\u00f3n beta, as\u00ed que, de momento, las funcionalidades son limitadas, pero la verdad es que nos pareci\u00f3 una herramienta muy interesante para los que nos dedicamos al sector del marketing … Contin\u00faa leyendo Visualizaci\u00f3n de datos con Google Data Studio 360<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[44,1],"tags":[],"yoast_head":"\nVisualizaci\u00f3n de datos con Google Data Studio 360 - Blog de Tellmewow<\/title>\n<meta name=\"description\" content=\"La semana pasada asist\u00edamos al taller de Google Data Studio. 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