{"id":3816,"date":"2016-02-26T19:12:57","date_gmt":"2016-02-26T19:12:57","guid":{"rendered":"http:\/\/tellmewow.com\/?p=3816"},"modified":"2017-02-28T14:41:30","modified_gmt":"2017-02-28T14:41:30","slug":"mobile-world-congress","status":"publish","type":"post","link":"https:\/\/tellmewow.com\/blog\/mobile-world-congress\/","title":{"rendered":"Mobile World Congress: resumen 2016"},"content":{"rendered":"<p><strong>Mobile World Congress 2016<\/strong> ha finalizado, este a\u00f1o batiendo r\u00e9cords, con <strong>m\u00e1s de 100.000 asistentes<\/strong>. Profesionales y medios de comunicaci\u00f3n\u00a0de todos los rincones del planeta reunidos durante 4 d\u00edas para mostrar las \u00faltimas novedades y tendencias en tecnolog\u00eda m\u00f3vil desde varios puntos de Barcelona.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3840\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/5.jpg\" alt=\"Mobile World Congress\" width=\"800\" height=\"533\" \/><\/p>\n<p>Esta era la segunda vez que asist\u00edamos\u00a0y\u00a0una de las cosas que m\u00e1s nos ha llamado la atenci\u00f3n es que este a\u00f1o se ha visto una evoluci\u00f3n en el tipo de contenido que ofrec\u00edan las empresas participantes.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3841\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/3.jpg\" alt=\"Huawei Mobile World Congress\" width=\"800\" height=\"600\" \/><\/p>\n<p>Las principales marcas de tecnolog\u00eda\u00a0m\u00f3vil estaban presentes con incre\u00edbles stands, algunos incluso ocupaban medio pabell\u00f3n, como es el caso de Huawei. Sin embargo, tambi\u00e9n hemos visto\u00a0una presencia considerable de productos relacionados con el \u00ab<strong>Internet de las cosas<\/strong>\u00ab: smartwatches, accesorios para la medici\u00f3n de temperatura, coches inteligentes, sistemas de ahorro energ\u00e9tico, wearables destinados a mejorar la salud y calidad de vida&#8230; Productos que ya estamos empezando\u00a0a incluir en nuestro d\u00eda a d\u00eda.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3842\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/2.jpg\" alt=\"smartwatch mobile\" width=\"800\" height=\"600\" \/><\/p>\n<h2>Realidad Virtual: la estrella de Mobile World Congress<\/h2>\n<p>Sin duda alguna, la <strong>tendencia m\u00e1s destacada de este a\u00f1o<\/strong>. Desde el primer d\u00eda, Marc Zuckerberg comentaba la\u00a0presencia\u00a0de la realidad virtual en los pr\u00f3ximos a\u00f1os:\u00a0\u00abEl futuro ser\u00e1 compartir escenas y no solamente peque\u00f1os v\u00eddeos\u00bb. Del mismo modo, Nicola Mendelshon, Vicepresidenta EMEA de Facebook comentaba en una de las conferencias\u00a0\u00abEl v\u00eddeo es el pr\u00f3ximo gran reto y estamos trabajando en nuevos y emocionantes productos\u00bb.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-large wp-image-3843\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/4-768x1024.jpg\" alt=\"VR realidad virtual mobile world congress\" width=\"768\" height=\"1024\" \/><\/p>\n<p>Dentro del evento, Samsung, HTC y SK Telecom han sido las\u00a0marcas m\u00e1s atractivas para los visitantes, que han llegado a hacer colas de hasta 2 horas para probar las experiencias VR que ofrec\u00edan.<\/p>\n<p><iframe loading=\"lazy\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/Sn1e2e_Gcts?start=53&#038;feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>De esta forma, los visitantes han podido experimentar un viaje\u00a0en monta\u00f1a rusa, una inmersi\u00f3n en submarino\u00a0o una partida\u00a0de videojuego con el <strong>mayor grado de realismo alcanzable; sonido envolvente e im\u00e1genes en 360 grados.<\/strong><\/p>\n<h2><strong>4YFN: El escaparate\u00a0de las startups\u00a0<\/strong><\/h2>\n<p>Este a\u00f1o tambi\u00e9n hemos asistido\u00a0al evento paralelo \u00ab<a href=\"https:\/\/4yfn.com\">4 Years From Now<\/a>\u00bb que se ha organizado en la Fira Montju\u00efc, dentro del programa de Mobile World Congress. Nos sorprendi\u00f3 la calidad de las conferencias, repartidas en diferentes salas y espacios, y la cantidad de stands que hab\u00eda para dar visibilidad a startups (m\u00e1s de 300 empresas participaban en la exposici\u00f3n).<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3844\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/9.jpg\" alt=\"4yfn mobile world congress\" width=\"800\" height=\"379\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3845\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/6.jpg\" alt=\"4yfn mobile world congress\" width=\"800\" height=\"600\" \/><\/p>\n<p>El mi\u00e9rcoles por la noche y con motivo de la clausura del evento, continuamos con el \u00abbeerworking\u00bb en la Sala Apolo, donde se hab\u00eda organizado la fiesta de cierre.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3846\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/1.jpg\" alt=\"party 4yfn mobile world congress\" width=\"800\" height=\"559\" \/><\/p>\n<h2>Women in Mobile<\/h2>\n<p>Otro evento complementario a Mobile World Congress y al que asistimos\u00a0la tarde del martes fue \u00ab<a href=\"http:\/\/www.inspiringmobilewomen.com\">Women in Mobile<\/a>\u00ab. Ante la <strong>escasa participaci\u00f3n de las mujeres en MWC<\/strong> (solo un 21% de los asistentes han sido mujeres), este evento reuni\u00f3 a varias profesionales del sector de las apps, donde representantes de empresas como Runtastic o King explicaron sus f\u00f3rmulas de trabajo y consejos \u00fatiles para llevar a cabo estrategias de retenci\u00f3n de usuarios y monetizaci\u00f3n.<\/p>\n<figure id=\"attachment_3823\" aria-describedby=\"caption-attachment-3823\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" class=\"wp-image-3823\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/Screen-Shot-2016-02-26-at-18.41.20.png\" alt=\"women in mobile\" width=\"800\" height=\"527\" \/><figcaption id=\"caption-attachment-3823\" class=\"wp-caption-text\">Auditorio Women in Mobile. Foto de <a href=\"https:\/\/twitter.com\/Women_in_Mobile\">@women_in_mobile<\/a><\/figcaption><\/figure>\n<p style=\"text-align: left;\">A modo de conclusi\u00f3n, nos quedamos con una frase que dijo una de las participantes en el evento: \u00abEs necesario humanizar las apps para que la gente quiera volver a utilizarlas\u00bb. Esta frase se podr\u00eda extrapolar a la tecnolog\u00eda en general. Y es que el \u00e9xito de una tecnolog\u00eda no se basa en la tecnolog\u00eda en s\u00ed, sino en la forma en la que las personas hacemos uso de ella.<\/p>\n<p>Desde luego, nos queda mucho por ver y por experimentar. Veremos qu\u00e9 pasa en los pr\u00f3ximos meses.<\/p>\n<p>Por nuestra parte, despu\u00e9s de 3 d\u00edas intensos, hemos vuelto con las pilas cargadas y con muchas ideas para los pr\u00f3ximos pasos de Tellmewow. Ha sido una buena experiencia para descubrir nuevos mercados y posibilidades y una oportunidad estupenda para reencontrarnos con conocidos y amigos as\u00ed como mantener\u00a0buenas conversaciones con empresas del sector. Sin duda alguna, esperamos volver el a\u00f1o que viene \ud83d\ude42<\/p>\n<p>Goodbye Barcelona, see you next year!<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-3838\" src=\"http:\/\/tellmewow.com\/blog\/wp-content\/uploads\/2016\/02\/post11.jpg\" alt=\"Barcelona\" width=\"800\" height=\"763\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mobile World Congress 2016 ha finalizado, este a\u00f1o batiendo r\u00e9cords, con m\u00e1s de 100.000 asistentes. Profesionales y medios de comunicaci\u00f3n\u00a0de todos los rincones del planeta reunidos durante 4 d\u00edas para mostrar las \u00faltimas novedades y tendencias en tecnolog\u00eda m\u00f3vil desde varios puntos de Barcelona. Esta era la segunda vez que asist\u00edamos\u00a0y\u00a0una de las cosas que &hellip; <a href=\"https:\/\/tellmewow.com\/blog\/mobile-world-congress\/\" class=\"more-link\">Contin\u00faa leyendo <span class=\"screen-reader-text\">Mobile World Congress: resumen 2016<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,1],"tags":[21,22,23,3,25,26,27],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mobile World Congress: resumen 2016 - Blog de Tellmewow<\/title>\n<meta name=\"description\" content=\"Esta semana hemos asistido al Mobile World Congress para descubrir las \u00faltimas novedades y tendencias en tecnolog\u00eda m\u00f3vil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tellmewow.com\/blog\/mobile-world-congress\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile World Congress: resumen 2016 - 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